Introduction to Social Marketing
We apologize in advance, but this training has been cancelled. It will be rescheduled later this year.
March 16-18, 2012
Rancho Bernardo Inn - San Diego, CA
(2.0 CEUs (20 hours)
Overview
This training is designed for tribal health administrators and directors who are interested in the field of social marketing. The course will include an overview of social marketing, focus group research, program design, and implementation. This is the first course in a series of four: (1) Introduction to Social Marketing, (2) Advanced Social Marketing: for those who are in the process of implementing a project, (3) Program Evaluation, and (4) Focus Group Research.
About the Instructor
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Robert John is Professor and Chair of the Department of Health Promotion Sciences in the College of Public Health at the University of Oklahoma Health Sciences Center. He has more than 25 years of experience working with American Indian nations to address a variety of chronic health issues for tribal elders. His recent social marketing efforts include an outreach project to increase Food Stamp applications, nutrition education efforts for low-income populations, a syphilis elimination campaign, preparedness for an influenza pandemic, tobacco cessation among young adults, and designing an intervention to increase seasonal influenza vaccination. |
Registration
The registration fee for this training is $675, which includes all training materials (e.g. a 300-page manual with worksheets and articles), daily continental breakfast and CEU's. CEU's are provided by the University of Oklahoma (20 units). This training is limited to 25 participants.Register Online:Introduction to Social Marketing: $675
Combination Special: Social Marketing Training & Native Women & Men's Wellness Conference: $900 ($175 savings)
Lodging
Please visit our website for the Rancho Bernardo Inn in San Diego, CA.Contact Information
Please contact Chelsea Wesner by email (chelsea-southerland@ou.edu) or phone (405-308-2409) if you have any questions about the training.Sessions
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- The Social Marketing Perspective
- The Social Marketing Planning Process
- Getting the Right Start
- Developing the Marketing Mix
- Developing & Testing Messages
- Program Evaluation & Budgets
Schedule
| Friday, March 16 | Registration | 10:00 am - noon |
| Lunch (on your own) | 11:00 am - noon | |
| Session 1: "The Social Marketing Perspective" | ||
| Orientation to Social Marketing | Noon – 1:30 pm | |
| Session 2: "The Social Marketing Planning Process" | ||
| Introduction & Overview | 1:30-2:00 pm | |
| Workshop | 2:00-3:00 pm | |
| Break | 3:00-3:15 pm | |
| Workshop | 3:15-5:00 pm | |
| Saturday, March 17 | Continental Breakfast | 7:30-8:30 am |
| Session 3: "Getting the Right Start" | ||
| Workshop | 8:30-10:00 am | |
| Break | 10:00-10:15 am | |
| Workshop | 10:15 am - noon | |
| Lunch (on your own) | Noon-1:30 pm | |
| Session 4: "Developing the Marketing Mix" | ||
| Workshop | 1:30-3:00 pm | |
| Break | 3:00-3:15 pm | |
| Workshop | 3:15-5:00 pm | |
| Sunday, March 18 |
Continental Breakfast | 7:30-8:30 am |
| Session 5: "Developing & Testing Messages" | ||
| Workshop | 8:30-10:00 am | |
| Break | 10:00-10:15 am | |
| Workshop | 10:15 am - noon | |
| Lunch (on your own) | Noon-1:30 pm | |
| Session 6: "Program Evaluation & Budgets" | ||
| Workshop | 1:30-3:00 pm | |
| Break | 3:00-3:15 pm | |
| Final Presentations | 3:15-4:30 pm | |
| Closing: Lessons Learned/ Questions | 4:30-5:00 pm | |
| Distribution of CEU's | 5:00 pm |